We are a network of independent
strategists, innovators and creatives
Strategy by Design is a platform that enables us to collaborate, building
project-specific teams of experienced specialists. The idea at the heart of our model is Connected Independence.
Benefits to clients
Experienced and specialist teams
Project-specific teams, with extensive experience of working together and a shared set of values.
Agile and best value
A no-nonsense, client-centric approach, without agency overheads, politics and complexity.
Highly collaborative
Collaboration is at the heart of our model, we work side by side with our clients, creative agencies and other partners.
Benefits to team
Connected Independence
SBD enables you to stay independent whilst being part of something bigger.
On your own terms
You choose which projects you want to be part of, and how much time you want to put in.
Earning and learning
You will earn well and learn from some of the best independents in the business.
The team
An experienced strategist on a mission to make things simple, useful and inspirational.
25 years brand and creative strategy at agencies big and small. Founded Strategy by Design in 2016. Extensive experience of defining brand positioning, portfolio and architecture strategies and inspiring creative teams for clients including PepsiCo, Mars, Diageo, Nestlé Health Science, Ella's Kitchen, Bayer, Sanofi.
Hugh Roberts
Founder & Strategist
London
LinkedIn
A commercially savvy, sleeves-rolled-up, strategic client leader
Over 25 years in global branding agencies, helping guide and lead some of the world’s most loved brands. Applying strategy, design and creativity to solve complex business challenges across a wide range of categories and clients, including Barclays, Shell, Unilever, IQEQ and PepsiCo.
Jim Burton
Managing Partner
London
LinkedIn
Creative seer, thinker and doer. Effortlessly crafting brand challenges into visual magic.
12 years’ experience bringing strategic brand stories to life for global and start up brands. Taking clients along the journey from ideas to execution, and bridging the gap between strategy and brand expression. Clients include Unilever, Empiria Group, Design Hotels, IQ-EQ, Gravity Media, Dangerous Don, and Loci Pubs.
Charlotte King
Creative Director
London
LinkedIn
Making it happen
Over 20 years’ experience guiding clients through strategic branding, design and communications challenges. Acting as the bridge between the client, strategy and creative teams. Blending critical thinking and problem solving to shape and deliver projects, bringing brand ambitions to life. Clients include Channel 4, Google, Gravity Media, Unilever, and Virgin.
Kate Heller
Strategic Client Lead
London
LinkedIn
A creative collaborator enabling emotionally-compelling, commercially-effective storytelling of all kinds.
20 years of global brand and marketing experience, leading strategic brand relationships across strategy, design and innovation from brand creation to revitalisation, creative communications and portfolio architecture, with a broad range of clients, including Diageo, P&G, Sanofi Healthcare, IAG, Hitachi and Avon.
Alex Farkas
Strategic Client Lead
London
LinkedIn
A creative strategist who just wants to do great work with great people.
16 years brand and creative strategy at leading brand design agencies. Spent the last 8 years in the US running positioning, architecture, design and innovation projects for clients including Walmart, ABI, Brown-Forman, RBI, Dunkin’ Brands Kraft-Heinz, and Constellation Brands.
Chris Allan
Strategist
New York
LinkedIn
A pragmatic creative, translating insights into brand stories with impact and intent.
11 years in brand creation, marketing and strategic copy, across agency and in-house, with many years working internationally bringing global and boutique brands to life. Clients include Carlton & United Breweries, Gravity Media, Treasury Wine Estates, Accolade Wines, Ugo Foods Group,and IQ-EQ.
Emily Millar
Strategist
London
LinkedIn
Mining human truth.
Turning a phrase until it catches the light.
Over 20 years serving hundreds of blue-chip brands at many of London's most prestigious agencies.
An expert in surfacing the thing-behind-the-thing and saying it with zing, cherishing customer-centricity and human insight in bringing brand purpose alive.
Building brands, growing businesses, delivering value.
Over 40 years advocating for the power of brands. Advising business owners and executives on building brands, shaping organisations, harnessing the power of their people, and creating competitive advantage. Helping to guide them through complex and difficult decisions to build lasting value.
Terry Tyrrell
Brand & Business Adviser
London
LinkedIn
Furiously curious creative copywriter with a sharp understanding of strategy.
An award-winning creative copywriter with eight years of experience. He works with
clients directly and in collaboration with agencies around the world, helping them to overcome creative language challenges and express themselves clearly, concisely and consistently.
Jamie Delves
Copywriter
Edinburgh
LinkedIn
A relentless writer, creating distinctive voices that tell compelling stories.
20 years crafting brand strategies, voices, narratives and campaigns for clients across a range of businesses from publishers and retail to media and tech firms. Clients include DK, Art Republic, Ripple, Diageo, MUBI, Hint and Wesleyan.
Always in that sweet spot between logic and magic.
15 years experience running brand strategy, design and innovation projects for global clients. Simplifying the complex and helping brands establish themselves as meaningful constructs in people’s lives. Clients include The Coca-Cola Company, Unilever, LVMH, Beam Suntory, BMW group, Heineken, Danone, Diageo, Mondēlez, Carlsberg, Nestlé, Arla and Diriyah Company.
Lucia de Cueto
Strategist
Madrid
LinkedIn
Creative and strategic copywriter with global experience.
Over 25 years working with brand design, strategic, marketing and advertising agencies across London, New York, Amsterdam, Singapore, Dubai and Shanghai, creating names and verbal identities, content campaigns, scripts and white papers for clients like Jaguar Land Rover, Mondelēz, Diageo, Bupa and Colgate Palmolive.
Ed Chipperfield
Copywriter
Oxford
LinkedIn
Blending brand, architecture and interiors to create experience-led environments
Over 30 years shaping hospitality environments and hotel brands worldwide. A specialist in translating brand into physical experience, defining identity, positioning and design direction. Projects include Titanic Hotel Liverpool, Sankara Nairobi and Noss on Dart Devon and brands such as Hilton, Holiday Inn and DoubleTree.
Jon Barker
Brand Experience Creative Strategist
London
LinkedIn
Keen to collaborate ?
If you are an independent thinker, innovator or creator looking for opportunities to collaborate, we’d love to hear from you.
team@strategybydesign.co.uk
