WE CONNECT STRATEGY AND DESIGN
We design brand ideas to make them more useful, simple and inspirational, sparking the creative actions that drive success.
We are idea designers
Idea centric
We put ideas at the heart of everything we do.
For the user
We always start by asking ‘Who is this for and what does it have to do for them?’
Perfectly simple
We eliminate the unnecessary so that the necessary can speak.
Visual story
We make strategy into a story with character, challenges, choices and consequences.
Made together
We grow the best ideas with a fluid and collaborative approach.
Hugh Roberts: Founder
I spent 2 years in a management consultancy before I found my calling: brand design. Defining and articulating the ideas at the heart of brands felt like a natural way to combine the creative and analytical sides of my personality. And working with designers was a joy. Their ability to bring ideas to life, to capture emotion, to make unexpected connections and to simplify problems had me hooked.
There followed 17 years of business development and strategy roles in design agencies, big and small; Fitch, Pentagram, The Brand Union, Design Bridge; brand identity, brand experience, packaging design, innovation. By 2011 I was Head of Strategy at Design Bridge, London, leading a team of 20 brilliant strategists.
I launched Strategy by Design in 2016. Not as an agency, but as an experiment in a new way of working. An ongoing quest to become a better strategist. To write my own story. To lead a more balanced life. To do the best work, with the best people, in the simplest, most authentic way.
