We are a network of independent
strategists, innovators and creatives
We connect strategy and design to make ideas more
simple, useful and inspirational.
Selected projects
Cosme
Creating the brand for a new luxury resort in Paros.
POSITIONING | PERSONALITY | CREATIVE DIRECTION | VERBAL IDENTITY
Creating the brand for a new luxury resort in Paros.
POSITIONING | PERSONALITY | CREATIVE DIRECTION | VERBAL IDENTITY
Yalumba
Positioning and personality for Australia’s oldest family winemaker.
POSITIONING | PERSONALITY | DESIGN STRATEGY
Positioning and personality for Australia’s oldest family winemaker.
POSITIONING | PERSONALITY | DESIGN STRATEGY
Design Hotels
A new brand purpose for a global travel and hospitality platform.
POSITIONING | PURPOSE
A new brand purpose for a global travel and hospitality platform.
POSITIONING | PURPOSE
Opinions
Making brands more human
Rebuilding trust, one person at a time
Written by Emily and Hugh
Rebuilding trust, one person at a time
Written by Emily and Hugh
Diversity and ideas
Making a polyphonic culture for creative problem solving
Written by Chris and Hugh
Making a polyphonic culture for creative problem solving
Written by Chris and Hugh
Proof of Purpose
Making ideas happen
Look into the heart of any great brand and you’ll find a family of ideas. These ideas are a brand’s lifeblood, the pulse that creates action, the oxygen that creates inspiration — the ‘how’, ‘why’ and ‘what’. They must be simple, useful and inspirational ideas, beautifully articulated and perfectly connected… Read more
Written by Hugh and Jamie
Selected stories
Our learnings from along the way: short reads from real projects
Brand architecture
How do you crack a brand architecture for an ever-evolving Group brand? Read more
How do you crack a brand architecture for an ever-evolving Group brand? Read more
