We put ideas at the heart of everything we do
We work with brands and businesses across all sectors to make their ideas more simple, useful and inspirational.
My Meno
A brand and identity for a new healthcare start-up
IQ-EQ
A new purpose and Employee Value Proposition to inspire and unite a global investor services leader
Empiria Group
A new name, brand and identity for a leading hospitality group
SOAR
A new brand to inspire cultural change and maximise business performance
Cosme
Creating the brand for a new luxury resort in Paros
Design Hotels
A new brand purpose for a global travel and hospitality platform
Yalumba
Positioning and personality for Australia’s oldest family winemaker
Quaker
Driving authenticity and relevance for an iconic brand
Simple By Design
Coaching teams to create a simple-friendly culture
Case stories
Brand Architecture
How do you crack a brand architecture puzzle for an ever-evolving Group brand?
Story Harvesting
Stories make culture, so how do you unearth them from a business?
Behaviour Change
How do you get 46,000 people to adopt a new habit?
Value Proposition
What is a value proposition and how do you go about articulating one?
Naming
5 acid tests.
Big Idea
How do you uncover what really lies behind a brand?
